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Child Care Center
Facility Development Checklists
(Checklists are
also available in document format in Publications)
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When planning to expand, renovate, build
or purchase a child care center, whatever the type, it
is very important to think through the entire process by breaking
all of the activities down into four stages:
planning,
predevelopment, development,
and start-up.
Though these steps are laid out sequentially
here, some may occur simultaneously and others might not be
necessary depending on the type and scale of your project.
Also, it is important to note that while this list represents
a number of the activities involved in a facilities development
project, each project varies and so in addition to reviewing
these steps you should also be sure to identify what other
steps might be required for your own project.
To learn more about getting help with these
steps you can call the Building Child Care toll free line
at 888-411-3535, and you can visit the Community
Resources section of the site.
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Planning
1. Market Demand
2. Financial Feasibility
3. Organizational Capacity
Note:
The planning stage is the most essential in any facilities
development process, because the more time and attention
that goes into planning the project, the less likely it
is that you'll face costly mistakes in the later stages.
Additionally, careful attention to the steps in the planning
stage allows you to learn early on if you or your business
are not ready to take on the financial risk of a facilities
development project.
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1. Market Demand
- Estimate the number of families demanding services in your
area at the rate to be charged (note: this is not an estimate
of those who just need services, but of those who demand the
services and can pay your rates or use vouchers). Contact the
Resource and Referral
Agency (R&R) and the Local
Child Care Planning Council (LPC) in your community to find
out about the existing supply and the highest need for care
in your area.
- Decide whether your services will target low-income, middle-income,
and/or affluent families. This decision will affect both the
rates you charge and your eligibility for subsidy programs.
- Decide what age group(s) your services will cater to. This
will affect your assessment of local supply and demand. Keep
in mind that different age groups have different requirements
for both staff and room size, which will impact your operational
budget and site selection.
- Assess whether or not the rates you intend to charge will
generate enough revenues to meet the costs of operating expenses
and the debt incurred by the facilities development project.
- Begin to write a business plan that addresses these issues.
For assistance with business planning contact the Small
Business Administration to find out what local resources
are available to you. If you are developing a nonprofit center
then other resources may be available through local nonprofit
management assistance programs as well.
2. Financial Feasibility
- Estimate the overall start-up or capital cost of the facility
development process and divide this into
- Soft costs (design, permits, legal, and financing),
- Hard costs (acquisition, construction, equipment - a contractor
can help you estimate these), and
- Hidden costs (staff and board time, attention, lost income
if an existing program has to close during construction).
- Contingency costs (a portion of construction costs set
aside to cover unexpected expenses).
- Design an operating budget for your child care business. In
identifying your expected revenues (incoming money from parent
fees and vouchers, state subsidies, etc.) you shouldn't project
that your program will ever be more than 90% full because it
usually takes at minimum six months to reach capacity, and even
then it is quite common for enrollments to fluctuate throughout
the year.
- Identify the financing you will need to cover your start-up
and operational budgets. You may need to adjust your budget
projections as you figure out more specific details about your
incoming revenues.
- Analyze your capability to apply for financing (i.e. loans)
by determining debt capacity, or debt service coverage (for
definitions see the Glossary
of Loan Terms).
- Ensure that you will have enough working capital at the end
of the facility development process to cover at minimum three
months of operating expenses because revenues take time to come
in as enrollment builds. It is best to have an even larger cash
reserve if possible in order to prepare for any cash flow problems
that may occur, especially for new programs.
- Identify donor relationships and look into new ones for development
grants and especially for donations of toys, equipment, furniture,
dress-up clothes, building supplies, etc. You should also try
to identify potential partnerships with other community organizations
like churches, hospitals, and schools who might be able to collaborate
with you to provide certain services and share some expenses.
- Determine your legal status as a nonprofit or for-profit child
care program. This will directly affect your approach to obtaining
financing. To become a nonprofit you will need to establish
a Board of Directors, form a nonprofit corporation (501c(3)),
and file for your tax-exempt status with the IRS. To become
a for-profit you will need to decide if you want to be a sole
proprietor, a corporation, or a partnership.
3. Organizational Capacity
- Establish a development team of individuals to lead the facilities
development project. Explore volunteer, pro bono, or in-kind
assistance options before seeking paid consultants.
- Ensure that the staff, the board, and the leader(s) share
a commitment to take this process in the same direction. Also,
assess whether you have the staff/skills needed for the long
term process of facilities development.
- Evaluate your financial readiness as an organization by identifying
red and green flags:
- Red Flags - difficulty paying bills, deficits in
recent years, large amounts of uncollected receivables such
as parent fees, and a lack of any cushion or cash reserve.
- Green Flags - services are contrained by a lack
of space, you are in a financially strong a growing position,
and there is a clear demand for your services.
- Identify local support - know the community and the demand
for services; have relationships beyond just the Early Care
and Education (ECE) field; and make sure the community understands
what you have to offer.
MONEY NEEDED DURING THIS STAGE: Equity (planning grants,
internal resources) and limited Debt (soft loans)
Predevelopment
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1. Site Selection
2. Site Control and Approval
3. Project Design
4. Securing a Contractor
5. Obtaining Financing for the Development Process
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1. Site Selection
- Expanding or Renovating an existing facility: Evaluate
the site and neighborhood in relation to the project concept,
the size of the lot, zoning and licensing requirements, health
and safety issues, the quality of the existing structure, and
design, engineering, repair and renovation costs.
- Finding a new site: Evaluate the site in relation
to the project concept, site costs (direct and indirect), quality
of the neighborhood, licensing requirements, zoning and land
use restrictions, size, plans for new developments in the area,
health and safety issues, infrastructure (utilities, roads,
easements), traffic patterns, transportation, parking and access
to the building.
2. Site Control and Approval
- Explore different site control alternatives and determine
which method fits best with your project needs, such as using
an option, using a conditional lease or purchase contract, using
a joint venture agreement, etc.
- Contact Community
Care Licensing to review the site plans and to advise you
on licensing requirements.
- Seek information about required public
approvals (e.g. land use/zoning; building code, health, safety;
community care licensing requirements; fire clearance, insurance)
and find out if your identified site will have any problems
obtaining these approvals once the facility development process
is complete.
3. Project Design
- Discuss project design with an architect to translate the
project concept into a physical design that meets the organization's
program goals, budget constraints and satisfies public approval
requirements. Include input from parents, children and your
staff when designing the project.
- Review required vs. recommended elements of design.
- Visit other similar facilities in and around your community
and talk with other child care providers to identify successful
designs and mistakes to avoid.
- Research cost-effective design options, taking into account
both the intitial costs and the long-term quality and
maintenance consequences of using certain materials and equipment.
4. Securing a Contractor
- Solicit and review at least three bids from qualified contractors.*
- Check license, references, qualifications and insurance.
- Negotiate a contract* that includes a scope of work, a work
schedule, a payment schedule, a cancellation policy, and agreement
about what happens if there are cost overruns or delays. Also,
specify a payment type, either lump sum or guaranteed maximum
price.
*Note, funders may have requirements
5. Obtaining Financing for the Development Process
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Finalize the business plan with the following
components:
an executive summary of the plan,
organizational capacity information,
a description of the proposed project,
a market analysis,
a marketing plan,
an operations plan,
a financial management plan, and
supporting documents.
(For more information about child care business plans, see
the Child Care Center Financial Planning and Facilities
Development Manual, Chapter 3: Developing a Business Plan
available for order in Publications).
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Determine the start up/capital budget for
the project including:
facility related costs and deposits,
personnel costs prior to opening,
supplies and equipment costs,
lost income if the program has to close during construction,
other costs like insurance, advertising, legal, professional
and licensing fees, and
contingency costs to cover unexpected expenses.
- Identify likely funding sources (e.g. public, philanthropic,
nonprofit, and commercial sources). Look first to financial
institutions where you already have a relationship. If there
are none, think about local community lenders, and be sure to
price shop for the best overall terms. (For more information
visit the Financial Resources page)
- Apply for funding, secure commitments, close loans, and have
cash in hand before construction begins.
MONEY NEEDED DURING THIS STAGE: Equity (planning grants,
internal resources) and limited Debt (soft loans)
Development
1. Construction or Renovation of the Site
2. Equipping the Classroom
3. License Approval for the Facility
4. Personnel
5. Marketing the Program in the Community
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1. Construction or Renovation of the Site
- Identify the key person responsible for overseeing all site
and design developments.
- Ensure that the construction process is conducted according
to the arranged design, budget, and timeline.
- Develop a "punch list" of corrections that need
to be made after the final inspection.
- Release the final payment (the "retention") only
after the punch list is completed.
- Clarify call back and warranty procedures.
- Prepare a maintenance shedule for the facility.
2. Equipping the Classroom
- Purchase appropriate furniture and curriculum specific materials
for the classroom(s). Make sure the timing of this step correlates
with the timeline established for developing and opening the
facility.
- Develop a plan for receiving, installing, and taking inventory
of all supplies and equipment.
3. License Approval for the Facility
- Submit a completed application and pay fees to your local
Community Care Licensing office. You will receive further details
and materials at the orientation meeting.
- Submit fingerprint cards and child abuse index form.
- Set up an appointment with your local fire department for
an inspection to obtain fire clearance.
- Set up an appointment with a certified playground inspector
to review your playground.
- Make sure that you have obtained all required public approvals
(see Predevelopment 2c). Then send your
criminal record, child abuse index, and clearances to your Community
Care Licensing Office.
4. Personnel
- Identify how many staff members you will need, when they will
work, what their responsibilities will be, and how much they
will be paid, including benefits and staff training opportunities.
- Begin advertising for staff at least 60 days in advance of
your anticipated start date by contacting local teachers, college
placement offices, vocational high schools, the state licensing
office, your local Resource and Referral agency, and the local
employment agency.
- Place job advertisements in the paper and post them at local
grocery stores and laundromats.
- Include the job title, a brief job description, required qualifications,
application deadline, resume request, your telephone number,
address and name on the job advertisement.
- Review applications, conduct interviews, contact references,
and notify all candidates of your decisions.
- Clearly define personnel expectations and responsibilities
to your staff.
- Recruit volunteers who can help with clerical and administrative
tasks in order to save staff time.
- Contact government agencies to learn about public dollars
that pay the salary of those needing job training and apprenticeship
experience in child care settings.
5. Marketing the Program in the Community
- Create a unique message that clearly and concisely describes
what is special about your child care business.
- Start marketing your services three months before you open.
Include your program's name, address, hours of operation, ages
of children served, fees, contact information, your unique message,
and expected opening date on all advertising materials.
- Identify what parents look for and need from child care services
in your community, and cater your child care program and marketing
efforts to those needs.
- Devise an effective plan to promote your services and message.
This plan will depend on your community and the type of organization
you are promoting, but will most likely include a number of
different techniques, such as word of mouth networking, creating
a distinctive logo, distributing business cards, flyers, signs
and brochures, participating in community events, seeking free
media coverage, offering on-site workshops and lectures, listing
your program in the yellow pages, hosting an open house, and
making a good first impression!
- Make sure that your program is registered with the local Child
Care Resource and Referral Agency (R&R) so that they
can refer parents in need of care to any slots you have available.
MONEY NEEDED DURING THIS STAGE: Debt (loans) and Equity
(internal resources, grants)
Start-Up
1. Phase in Staffing and Children
2. Program Sustainability
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1. Phase-in Staffing and Children
- Remember that you need to build up to full capacity. You
won't start with a full staff or full enrollment the day you
open.
- Try to start up in either early fall (August/September) or
January, because these are the times of year when parents are
most likely to make changes in care arrangements since they
correlate with breaks in the school schedule.
- Create parent/provider contracts in order to lay out in advance
all expectations and responsibilities for both you and the parents
whose children are enrolled in your child care program.
- Maintain your image and publicity even after the facility
is up and running. For example, bring business cards with you
whenever you go out with the children, make T-shirts for the
children to wear on field trips, and make sure your services
are well known throughout the community.
- Establish a waiting list if possible because child care enrollment
can fluctuate easily and you will want to fill vacancies as
quickly as you can to ensure regulare cash flow.
2. Program Sustainability
- Maintain relationships with funders and build new relationships
with funders consistently, even when you don't need money. It
is important to stay aware of all funding opportunities.
- Establish an operating reserves budget so that you are prepared
for unexpected expenses and cash flow inconsistencies.
- Be realistic about the fees you charge and adjust them over
time as your expenses change, but always give parents advance
warning of these changes.
- Above all, balance your service obligations with your business
obligations. If you don't attend to the business matters of
your child care program you won't be able to provide high quality
services.
MONEY NEEDED DURING THIS STAGE: Equity
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