|
Question: I've just
opened a child care center. I am located in an industrial buisness
park, approx. 1800 employees. I've given them fliers and brochures,
but have not had any responses. I am leasing a building that was
previously occupied by another child care center, and from what
I hear they left on bad terms with some parents. Any suggestions?
Answer 1:
Host an open house and
send out invitations to the businesses in your area. Offer a tour
of you facility with refreshments provided, maybe door prizes. You
can also send out flyers to local schools, hospitals, and libraries.
Answer 2:
You should try talking
with the company's HR directors to find out if they can help you
get a sense of employee needs. Additionally, sometimes one parent
is more involved in the search for child care than another so encourage
people to take these flyers and materials home to review with their
spouses. Instead of providing flyers that advertise your services
directly you could start by advertising an open house or something
less binding (but that highlights the fact that the program is under
new leadership) so parents could come and explore to facility and
not feel obliged to do an interview or anything more serious yet.
One other issue that could be holding down your enrollment right
now is the fact that it is summertime. Many families already have
summer arrangements in place so they aren't looking for care right
now, though they will be in August and September. Also, be sure
to look beyond the business park community. There may be other families
in the area who will also benefit from the program. Finally, it
is important to remember that the most important way to grow the
program's enrollment is through word of mouth so encourage any families
already using your services to spread the word.
|